If you are keen to advertise your respective industry on the internet, article marketing is one of the best ways of going about this. What you have to actually do is write seo articles that are informative and educational and distribute them for publication in the marketplace for promotion purposes.
These articles have to contain a resource box, generally at the end of the text, and this is where you benefit from them for advertising purposes. Resources boxes contain backlinks and other information regarding the author's business. Well written, search engine optimization articles are able to increase the business credibility in the marketplace as well as attract new clients.
For virtually as long as mass press publishing has been around, article marketing has been used as a means for promotion of products or services. It has transitioned from print media to the internet very well and is proving to be successful for online businesses. What happens is that the author of the article provides the newspaper or other media with an informative free article and they publish it for free. The advantage happens because the writer of the article is allowed to publish their contact details at the end of the text.
A good example of this type of marketing would be an accounting firm who publishes tax tips before the tax season arrives. They would submit the article together with their contact details to publishers, for several weeks before it is time to complete your tax forms. The accounting company then receives free advertising space and the publisher receives useful editorial, or advertorial if you like.
Every business needs to have an online presence in this day and age, it offers the business owner a fair advantage. Online businesses have also become popular as they are cheap and simple to start-up and operate. Article marketing is a way to get your business or online business noticed and making sales is after all a way to make your business successful. E-commerce is the latest buzz-word and it works!
Article distribution for marketing purposes is a very wise way in which to get your products and services noticed online. It is sometimes referred to as "Bum marketing" and it means you are borrowing page ranks from highly rated websites or article directories. In effect you include two backlinks in your signature file (we referred to this earlier at a resource box). One which points to your website and another that points to the page you are attempting to rank for. This adds strong PR power to your website and this has long- term good effects.
There are a number of very popular and well recognized article directories which accept seo and UAW (unique article wizard) articles. But they do have to be well written and not self-serving or promotional. These include Ezine Articles, Article Dashboard, Squidoo, Buzzle, Aff Sphere and Hubpages to name a few.
The ideal thing to do would be to write one article a day and submit it to all of these publishers and any more you are able to find. This will mean that at the end of the year you have 365 posts linked to you website or blog. The more posts you have the more highly page ranked your website or blog will be with Google. Google is after all the most well respected search engine online and Google ranking is what really counts for any website.
About the Author:
Build loads of backlinks with your article marketing. Find out how quick and professional your articles can be when composed and distributed through the Unique Article Wizard.
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